Spotify Engagement Calculator
Understanding Your Song’s Performance
Every artist wants to know if their music is truly connecting with listeners. Streams are exciting, but they don’t tell the full story. What really matters is engagement — how many listeners save your track, add it to playlists, and come back to hear it again.
That’s why we at Seven Tapes Media created the Song Metrics Calculator: a free tool that helps artists measure their Save Rate, Playlist Add Rate, and Engagement Rate using real data from Spotify for Artists.
With this calculator, you’ll finally understand if your ads and promotions are generating genuine fans or just empty plays.
Why these metrics matter?
Save Rate (%):
This shows how many of your unique listeners decided to save your song to their library. A high save rate signals strong emotional connection — the listener doesn’t just hear it once, they want it permanently in their rotation.
Good Save Rate: 10–15%
Outstanding Save Rate: 20%+
Why it matters: Saves are one of Spotify’s strongest signals for recommending songs in algorithmic playlists like Release Radar or Discover Weekly.
Playlist Add Rate (%):
Being added to personal playlists is one of the strongest signals Spotify looks at for algorithmic support. It means listeners don’t just like the song — they want it to live inside the soundtrack of their daily lives.
Good Playlist Add Rate: 10%
Outstanding Playlist Add Rate: 20%+
Average: 8%
Why it matters: The more playlists you enter, the more consistent long-term streams you’ll see.
Engagement Rate (%):
This is the big picture metric. It combines saves and playlist adds to show how many listeners are doing something beyond just listening once.
Good Engagement Rate: 25%+
Outstanding Engagement Rate: 35%+
Why it matters: High engagement means your track isn’t just background noise — it’s making fans.
While total streams are important, these engagement metrics are what feed the algorithm and determine whether your song keeps growing organically after the ads stop.
Streams are not enough.
A song with 100,000 streams but a 5% engagement rate is far weaker than a song with 30,000 streams and a 20% engagement rate.
Spotify’s algorithm looks for behavioral signals (saves, adds, skips, repeats), not just play counts. If your engagement metrics are low and your is getting lots of streams is probably because you were added to a big playlist, but the negative impact of this is that those curators usually leaves the track for a very short period of time and eventually your track will be out of it, leaving it with a big downfall to it’s actually organic daily streams. Your song simply won’t grow organically.
Working with Seven Tapes Media running your ads will secure you around 15% save & playlist add rate, and 30% engagement rate, which will secure your long term growth and sustainability of your track. The audience we drive to your song is 100% organic and real. People that are actually scrolling on their instagram usually looking for something different, which you will give them with your amazing new release.